Fix Common Website Audit Issues: Step-by-Step Guide

Understanding Your Website Audit Results

Receiving a website audit score can feel overwhelming, but an audit report is simply a list of opportunities to improve. It is not a penalty notice.

Website performance relies on several elements working together: technical health, content depth, and clear site structure. When you review your report, focus on medium-priority items first. Tackling small, practical improvements across your main pages creates a steady boost in how easily visitors and search engines navigate your site.

How to Improve Page Titles and Descriptions

Search descriptions (known as meta descriptions) give search engines a clear summary of what each page offers.

• Step 1: Identify pages needing clearer summaries. In a typical audit, utility and conversion pages such as /pricing or /forgot-password often need clearer text to help users understand their purpose.
• Step 2: Write concise summaries. Keep each description under 155 characters. Explain clearly what visitors can do on the page.
• Step 3: Update your page settings. Add these descriptions directly into your website management system or database templates.

For a pricing page, explain what plans or services are available. For an account utility page like password reset, provide a simple, reassuring note on how users can regain access to their account.

Adding Useful Content to Supporting Pages

Search engines and visitors look for enough detail on a page to understand its value. Thin pages—such as an introductory /blog page with only 41 words—can leave visitors looking for more guidance.

• Answer common questions: Explain what your articles cover, who they are written for, and how the guides help readers solve problems.
• Use clear headings: Break your text into readable sections using descriptive subheadings so visitors can scan easily.
• Provide helpful guidance on account pages: Even a brief utility page like /forgot-password benefits from a couple of clear sentences explaining what steps follow next.

Updating Sitemaps and Internal Links

Your site structure helps visitors and search crawlers move smoothly between pages.

Complete Your XML Sitemap

An XML sitemap lists the pages you want search engines to find. If key pages such as /contact, /login, /signup, or /forgot-password are missing from your sitemap file, add their web addresses so search crawlers can index them directly.

Connect Related Pages with Internal Links

Helpful internal links keep visitors moving naturally through your site. For instance, linking your login page directly to your sign-up page and password reset page ensures users never get stuck in a dead end.

Set Preferred Page Addresses

Adding a preferred address (canonical tag) to standard pages like /privacy, /terms, and /forgot-password clarifies the main version of each page, preventing search engines from receiving mixed signals.

Run your URL on Gran Marketer to see what is holding your website back, or explore our pricing plans to get started.