How to Fix Common Website Issues: Step-by-Step Guides

Prioritising your website fixes

Running a website audit often reveals small issues that need attention. It is best to start with simple on-page changes before attempting any complex technical updates. Simple improvements to your wording and links can quickly make your site easier for both visitors and search engines to understand.

For example, an audit might show a strong overall health score of 92 out of 100 across 10 analysed pages. Even when all pages load securely over HTTPS with zero broken links, you will still find everyday opportunities to tidy up your content and structure.

Fixing page titles and meta descriptions

How do I update a missing or weak meta description?

A meta description is the short summary shown under your page title in search results. While every page should have one, some descriptions may be too brief or lack clear information about what the page offers.

To update a meta description:

• Keep the text under 155 characters so it fits neatly on search screens.
• Summarise the main benefit or purpose of the page in one or two plain sentences.
• Update conversion pages first. For instance, your pricing page (/pricing) should clearly tell searchers what plans or services they can expect to find.
• Add clear context even on utility pages, such as a password reset screen (/forgot-password).

Updating your XML sitemap

Why are some of my website pages not listed in my sitemap?

An XML sitemap acts as a roadmap of your public pages for search engine crawlers. Sometimes, newly built pages or utility screens are left out when the sitemap file is generated.

In our check of 10 pages, 6 addresses were found in the sitemap, but 4 public pages—including /contact, /login, and /signup—were missing. To fix this:

• Review your sitemap file to check which public pages are currently listed.
• Ensure key conversion pages like your contact form and sign-up page are added.
• Re-submit your updated sitemap through your search console tools.

Adding helpful content to thin pages

What should I do if a page has very little written content?

Pages with very few words can leave visitors unsure of what to do next. For example, a blog overview page (/blog) with only 41 words or an account recovery page (/forgot-password) with 22 words provides very little context.

You can easily expand thin pages by:

• Adding a short, warm introduction explaining the topics covered on your blog overview.
• Providing clear instructions for users completing an enquiry or account action.
• Keeping the language simple, direct, and free from technical jargon.

Connecting your pages with internal links

Do I need technical skills to fix these website issues?

You do not need specialist technical skills to fix most on-page issues. Adding basic text links within your body copy, header, or footer helps connect pages naturally.

Pages like /login and /signup benefit from clear navigation links so visitors are never stuck on an isolated screen. Guiding your readers with clear links makes finding your contact forms and sign-up options straightforward.

Check your website on Gran Marketer today to see what needs fixing, or view our pricing page to choose a plan that fits your business.